We make beautiful, healthy skin possible for everyone.
On every budget.

A MOVEMENT STARTED BY SKINCARE LOVERS LIKE YOU

FACING FAILURE.
“It is frightening! What if we fail?”, we asked ourselves. No doubt, it’s a tall mountain to climb. But it must be done! “This is crazy”, they told us. “You can’t do it this way”.

We started with a big ambition. To change the face of the skincare industry. The current model of the beauty-industrial machine, selling “proprietary formulas” at $85 a jar, is so broken. And we are going to fix it. When we began, conviction was the only certainty. Conviction that people should not pay a mountain for diluted skincare promises.

Conviction that clinical skincare should be affordable. Whether you are paying off student loans. Or you have a Cayman bank account.

Conviction that “quality” is not defined by packaging. Or price. Or where you shop. But rather by the ingredients inside. And their concentrations.

WE FIGURED IT OUT.
So we set off to make high quality clinical skincare at everyday prices. We research. We formulate. We buy the ingredients. We source the packaging. We manage the logistics. We do the creative.

This way, we can make high-strength skincare products for a fraction of what they’d cost in the beauty store. Our prices reflect this clearly.

What gives us strength is that our customers love the concept. They are not paying for celebrity spokespeople. Or glossy ads. Or retail store markups. Just for clinical skincare products. Clearly labeled. Priced to put others to shame. That’s what Open Formula stands for.

UP & UP.
Building a brand is tough. It’s all about building relationships with people. People like you. And the only way we know how to do it is by being completely open. We own up to what we do great. And when we do not do so great. We speak the truth. Good or bad.

Our community is made up of skincare lovers who know what they want. Who can’t be fooled by fancy jars and marble store shelves. Who are growing in numbers. And spreading the word for more to join.

And our job is to serve this community. Our days are long. Yet, we believe we can do even more. And we are thankful for this internal belief that moves us forward every day!

Damyan Nikolov
Founder

OUR PROMISES TO YOU

TELL THE TRUTH

TELL THE TRUTH

We will tell it as it is. We focus on clinically-proven ingredients. At high concentrations. With clear labeling. What you see is what you get. 100% truth inside.

LEAD THE WAY

LEAD THE WAY

We will lead the change we want to see in the industry. To raise integrity. Of how products are made. Labeled. And priced. We will challenge the status quo. And we invite others to join us.

WE WON’T

WE WON’T

Forget you are a human being. Bombard you with industry jargon. “Sell you” a pile of poo. Or have retail stores talk to you on our behalf.

MEET OUR TEAM

My purpose in life is to make clear, healthy skin achievable for everyone.

Damyan

Co-founder

I keep the train going, so we can serve all the people who believe in us.

Nick

Co-founder

I live online. And help people find us in the internet jungle.

Bobby

All-things-digital

I build beautiful web and mobile platforms for clients to interact with us. Nutella is my weakness.

Klevina

Developer

I design bad-ass creative. My native language is Brand. And I speak two more.

Ari

Video & Design

I keep customers happy. 100% of them. And I can swim like a fish.

Gloriya

eCom Specialist

I am a mad video scientist. I can even fly a camera :-)

Marius

Video Creative

I make sure everyone gets their products. So they can smile at the mirror.

Daniela

Fulfillment

I move trucks, pallets, boxes and everything physical. Once I moved a train cart on my own

Valentin

Operations