Open Formula products are not like your department store products. You won’t see promises and pictures plastered on the front of the bottles. Everything is very precise and clinical. Not everybody’s cup of tea but if you are serious about skincare it has everything you are looking for – oils, serums, toners, moisturizers, creams, cleansers etc. And if you aren’t sure about any of the products you can ask their customer service, they’re pretty knowledgeable. Big thumbs up for this service!